The company was born from the will of one man: Walter Hubacher. A Swiss engineer with an entrepreneurial spirit. Finistère in Quimper was the location. He founded his company on 7th October 1938, under the name of “Bonneterie d’Armor” and specialised in lingerie and underwear.
As a visionary, he decided to expand the collections and tackle ready-to-wear. He applied the same quality standards to his outerwear that made his underwear so successful. The Armor-Lux brand (Armor: the sea, lux: light) was created.